May 16, 2025
Empowering Developers to Craft Next-Gen Video Workflows with Veo

Empowering Developers to Craft Next-Gen Video Workflows with Veo 2
As the generative AI landscape explodes with specialized tools, platforms that enable developers to seamlessly combine these innovations are becoming indispensable. fal, a cutting-edge platform for building and deploying generative media applications, is empowering developers by providing the infrastructure to integrate powerful Google AI models. They are showcasing how Veo 2 can be used within sophisticated, end-to-end workflows alongside a suite of other tools.
Orchestrating the Generative Media Stack
For developers, harnessing individual generative AI models is only part of the puzzle. The significant challenge lies in efficiently integrating, deploying, scaling, and composing multiple, specialised models (for video, voice, music, animation, etc.) into cohesive and scalable applications, without having to build all the underlying infrastructure from scratch.
fal’s Solution: A Hub for Composable Generative Workflows
fal provides the infrastructure and essential building blocks developers need to build with generative AI, simplifying integration and deployment. Recognizing the power of state-of-the-art models, fal focuses on making them accessible and, crucially, composable within a broader creative ecosystem. fal demonstrates how developers can leverage its platform to use Veo 2 not just in isolation, but as a key, integrated component in a larger production pipeline. Using fal, a developer can orchestrate complex workflows:
- Employing Veo 2 to generate high-quality video clips or dynamic backgrounds.
- Integrating those assets with AI-powered voice generation tools for narration.
- Adding character animation models.
- Composing music generation tools for soundtracks.
All components can be combined, orchestrated, and deployed using the fal platform, enabling the creation of entirely new kinds of creative tools.

Creative Velocity and Efficiency for Developers
By enabling the integration of models like Veo 2 and providing broad genmedia support, fal offers significant advantages for developers building on its platform:
- Faster Development of Creative Tools: Developers can rapidly prototype and build sophisticated video applications by leveraging integrated, cutting-edge models.
- New Creative Combinations: The platform enables the fusion of diverse generative AI capabilities, making it practical to build novel video content and editing tools.
- Streamlined Production: Fal provides an environment that helps developers create workflows that automate and enhance stages of video production.
- Niche Application Development: Developers are empowered to cater to specific industry needs by combining models and tools in unique ways.
A Future of Composable, Intelligent Creation
fal envisions a future where developers can easily discover, combine, and deploy the best generative AI models from across the ecosystem.
“Our mission at fal is to provide developers with the ultimate platform for the generative media revolution. Integrating powerful models like Veo 2 and enabling their use in concert with other best-in-class tools is central to that mission.”
To learn more about building with the Gemini API, visit the Gemini API documentation and get started in Google AI Studio.
fal is a participant in Google’s AI Futures Fund that invests in and collaborates with ambitious startups building what’s next in AI.